Toronto, ON, June 16, 2014 – Today, Fitneff™, a privately-owned Canadian company dedicated to innovative products and active solutions for home and the workplace, announced Toronto-based Storia PR has been named its public relations agency of record.
Storia PR, a boutique public relations firm, will manage media relations outreach for the North American launch of Fitneff’s™ inaugural consumer product the WalkTop™Treadmill Desk.
“As a new company, we were looking for the ideal PR partner to help introduce our first product in Canada and the U.S.,” remarked Laurel Walzak, Fitneff™ Founder & Senior Vice President, Sales & Marketing. “In addition to demonstrating a solid understanding of the Fitneff™ brand, Storia PR brought a comprehensive and creative strategy to the table that aligned well with our business objectives.
Based in Calgary and Toronto, and Co-Founded by Ron Bettin, Devon Bolton and Laurel Walzak, Fitneff™ will introduce products that help busy people make their productive time more active, both at work and at home.
“This is a very exciting time for Fitneff™, and we’re proud and privileged to have been chosen as their AOR,” remarked Daphna Nussbaum, Principal, Storia PR. “With the WalkTop™ Treadmill Desk, they are bringing something to the market that we believe will benefit many people.”
“Culture-wise, they are a new company, as are we, however both organizations are managed by individuals who have a lot of experience and knowledge in their respective fields,” Nussbaum continued.
About Fitneff™ Inc.
Based in Calgary and Toronto, Fitneff Inc. is a privately owned Canadian company with global reach established in December 2013. Co-Founded by Ron Bettin, Devon Bolton and Laurel Walzak, Fitneff™ is dedicated to innovative products and solutions that help busy people make their productive time more active, both at work and at home. Fitneff Inc. operates under the brand name Fitneff™, which is derived from FITNESS and EFFICIENCY. To learn more about Fitneff™ visit www.fitneff.com, Twitter: @fitneff, Facebook: Fitneff Inc.
About Storia PR Inc.
Storia PR is a Toronto-based boutique, full-service public relations agency. Founded by seasoned PR pros and sisters, Daphna and Karen Nussbaum, Storia PR specializes in creative communication strategies and services for a variety of sectors including but not limited to consumer, lifestyle, health and wellness, travel, entertainment, beauty, corporate, B2B and non-profit. For more information visit www.storiapr.com, Twitter: @storiapr, Facebook: StoriaPR
Today, on International Women’s Day, I have chosen to profile Laurel Walzak, the female co-founder of Fitneff Inc. Laurel has been successful in so many areas of her career - first as a trailblazer in the sports business industry, then as an entrepreneur and most recently as an Assistant Professor of Sports Media at Ryerson University.
Laurel also spends a great deal of her time and energy outside the office in efforts to advance the careers of young women who are making their start. I asked Laurel some important questions about the role of women in business, and the role that she plays in advocating for other women in her life.
You could say that Jim Wachtel occupies a front-row seat in the corporate health and wellness industry. And, because of his job as a health care cost-containment strategist, he spends a lot of time in that seat, whether it’s in his office, in his car, or on an airplane travelling for work.
Now, he's literally taking steps toward better health without compromising his productivity. Read how he's no longer sitting down on the job with the Walktop Treadmill desk by Fitneff.